Identify Your Most Persuasive Messages and Placements Archives | Page 2 of 3

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How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Blog Post

Mid-Level Donors: Using Data Science and Civis Platform to Upgrade Donors

There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity? In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.

Blog Post

2021 Holiday Giving Season: Donor Research

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

Research Report

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Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Case Study

Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

Case Study

With Opioid Addiction Treatments, Education is Key

The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

Research Report

Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report

How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

The 2017–18 flu season was the worst in many years. The Center for Disease Control (CDC) estimated roughly 80,000 Americans died as a result of the flu last season, well above any other season’s total in the last 40 years. In addition, the vaccination rate among adults was down to only 37.1%, the lowest in at least seven years, and well below the CDC’s goal of 70%. We set up a randomized controlled trial using our on-demand Creative Focus tool to determine what types of messages may be most effective in persuading people to get a flu shot.

Research Report

Census 2020 Participation: It’s All About the Message

The 2020 Census is approaching, and people are increasingly concerned about the quality of the count—for good reason. To better understand how to improve 2020 Census response rates, we set up a Creative Focus test to determine likelihood to complete, encourage peers to complete, and efficacy of messaging.

Research Report

Urgent care? Emergency room? Virtual care? Americans struggle in knowing where to go for medical care.

With the rise of nontraditional, often lower-cost healthcare provider outlets such as retail clinics, urgent care centers and telemedicine alternatives, patients have more choices for where to seek medical care than ever before.

Research Report

City of Houston and Civis Analytics Report Details Methodology for Smarter, More Accurate Disaster Recovery

After Hurricane Harvey, the stakes were high for the City of Houston in correctly accounting for the full costs of the storm on the city's housing. Between 2015 and Harvey in August 2017, Houston experienced five federally-declared flooding disasters, meaning that many Houstonians had yet to recover from previous storms when Harvey struck.

Research Report

Meeting Demand for Telehealth

Telehealth, also referred to as virtual healthcare, is remote medical care delivered using technology such as videoconferencing, audio, or chat, is yet another alternative option for patients besides seeing an in-office physician or a hospital. Proponents believe that virtual care can enhance the patient experience, reduce costs, and increase access to medical care, especially in remote rural areas where there are fewer physicians and hospitals.

Research Report

Improving Support for HPV Vaccination Through Persuasive Messaging

At some point in their lives, around 80% of all sexually active Americans will contract the Human Papilloma Virus. HPV, as it's more commonly called, is the most frequently transmitted sexual infection in the United States. It can lead to a range of health problems, including cancer. Each year, an estimated 34,000 US adults are diagnosed with a cancer caused by HPV.

Research Report

Persuading Illinois Residents to Wear Masks to Halt COVID-19’s Spread

THE CHALLENGE Wearing a mask is one of the most critical steps citizens can take to reduce the spread of COVID-19. But as of June 2020, only 66% of Illinois…

Case Study

Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

Case Study

Illinois Office of the State Treasurer Case Study

Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

Case Study

Understanding Nantucket’s Variable Population With Data

THE CHALLENGE Understanding the demographics of a vacation destination Nantucket’s population soars to 45,000+ each summer, but the Census Bureau maintains that 11,229 permanent residents live on the island. Without…

Case Study

Lyric Opera Case Study

Most arts nonprofits face a similar challenge: modify their programming and marketing efforts in order to manage aging audiences, technological disruptions, and changes in cultural consumption. Lyric Opera of Chicago…

Case Study

How QSRs can use audience segmentation to supersize marketing impact

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