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Persuading Illinois Residents to Wear Masks to Halt COVID-19’s Spread

THE CHALLENGE Wearing a mask is one of the most critical steps citizens can take to reduce the spread of COVID-19. But as of June 2020, only 66% of Illinois…

Case Study
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Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

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Illinois Office of the State Treasurer Case Study
Illinois Office of the State Treasurer Case Study

Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

Case Study
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Understanding Nantucket’s Variable Population With Data

THE CHALLENGE Understanding the demographics of a vacation destination Nantucket’s population soars to 45,000+ each summer, but the Census Bureau maintains that 11,229 permanent residents live on the island. Without…

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Lyric Opera Case Study

Most arts nonprofits face a similar challenge: modify their programming and marketing efforts in order to manage aging audiences, technological disruptions, and changes in cultural consumption. Lyric Opera of Chicago…

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Leveraging Data to Insure the Uninsured

A core pillar of Enroll America’s quest is to get people insured. After noticing that their current outreach efforts with their Get Covered America Program wasn’t lowering the uninsured rate,…

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