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Discover Your Community’s Path to Overcoming the Digital Divide

For all the talk of automation, artificial intelligence, and machine learning in the data science world today, curious and motivated people are still the most important component of a successful team. But building a team full of these bright people is much easier said than done. In this on-demand session, we’ll take a look at the composition of a best-in-class data science team, and help you understand how to build out the function in your organization.

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New ‘digital equity’ data, mapping tools opened to state and local agencies

News
How to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s Data

The modern analytics tech stack features a range of software tools to help nonprofit, advocacy, and political organizations better leverage the data they collect and make more informed, data-driven decisions.…

Blog Article
The Forest, The Trees, and the Guiding Star: How a CRM Helps — and Doesn’t Help — Your Nonprofit’s Data Journey

Implementing a constituent relationship management (CRM) tool, or migrating to a new platform, is one of the most important steps a data-driven nonprofit can take. The CRM is a mission-critical piece of technology, and for many nonprofits, it’s the cornerstone of their engagement tech stack. But is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. When nonprofits rely on this tool to be all things to all people, it can lead to frustrated users, technical debt, and an incomplete picture of your donors and supporters.

Blog Post
How Digital Inclusion Officials Are Closing the Digital Divide in America’s Biggest Cities

Summary: Digital inclusion — ensuring that all individuals and communities, including the most disadvantaged, have access to and use of critical information and communication technologies — is one of the…

Blog Article
How Data Science Gives Small and Midsize Brands a Competitive Edge Against Big Brands

Blog Post
How Government Can Use Better Outreach to Aid Constituents

Note: An earlier version of this article was published on GCN.com. The $46.5 billion Emergency Rental Assistance program — created to assist U.S. households unable to pay rent or utilities…

Blog Article
Experiments in Survey Research: Improving Questionnaire Design

One of the biggest challenges in survey research is ensuring respondents provide accurate answers to survey questions. While it would be nice to believe people are careful and truthful in…

Blog Post
Data is essential to closing America’s digital divide. Here’s the insight we need, and how to use it.

About 80 miles inland from the Gulf of Mexico, nestled between the Rio Grande River and the Mexican border, sits Pharr, Texas. Home to a fast-growing economy and a young,…

Blog Post
12 predictions about the trends that will shape smart cities in 2022

Blog Post
How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

Blog Article
2021 Holiday Giving Season: Donor Research

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

Blog Post
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Case Study
Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

Case Study
With Opioid Addiction Treatments, Education is Key

The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

Research Report
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report
Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

Research Report
How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

The 2017–18 flu season was the worst in many years. The Center for Disease Control (CDC) estimated roughly 80,000 Americans died as a result of the flu last season, well above any other season’s total in the last 40 years. In addition, the vaccination rate among adults was down to only 37.1%, the lowest in at least seven years, and well below the CDC’s goal of 70%. We set up a randomized controlled trial using our on-demand Creative Focus tool to determine what types of messages may be most effective in persuading people to get a flu shot.

Research Report

Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.