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Data is essential to closing America’s digital divide. Here’s the insight we need, and how to use it.

About 80 miles inland from the Gulf of Mexico, nestled between the Rio Grande River and the Mexican border, sits Pharr, Texas. Home to a fast-growing economy and a young,…

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How the Infrastructure Investment and Jobs Act will bridge America’s digital divide — and what more must be done

President Biden’s Infrastructure Investment and Jobs Act, passed in Nov. 2021, commits $65 billion to connecting America — to expanding dependable high-speed internet access to all corners of the U.S.,…

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How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

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Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

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Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

Case Study
With Opioid Addiction Treatments, Education is Key

The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

Research Report
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report
Urgent care? Emergency room? Virtual care? Americans struggle in knowing where to go for medical care.

With the rise of nontraditional, often lower-cost healthcare provider outlets such as retail clinics, urgent care centers and telemedicine alternatives, patients have more choices for where to seek medical care than ever before.

Research Report
Persuading Illinois Residents to Wear Masks to Halt COVID-19’s Spread

THE CHALLENGE Wearing a mask is one of the most critical steps citizens can take to reduce the spread of COVID-19. But as of June 2020, only 66% of Illinois…

Case Study
Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

Case Study
Illinois Office of the State Treasurer Case Study

Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

Case Study
Nonprofit Trends Across the U.S.

Here at Civis, we’re curious, and we like numbers. Sometimes, just for fun, we’ll pull publicly available data and see what interesting macro trends we can find. At the end of 2018, we were looking at IRS 990 data (public information on nonprofit performance) and thought “hey, wouldn’t it be cool to share our findings with more people?” So we brought in our friends at Fast Company, shared the numbers, and let them take it from there.

Research Report
Robin Hood Case Study

Robin Hood has one objective: Alleviate poverty in New York City. The organization partners with more than 200 nonprofits and identifies ways to help the poor. One of Robin Hood’s…

Case Study
FDNY Case Study

In 2017, the New York Fire Department set out to recruit a more diverse group of applicants for the firefighter exam than ever before. This mission was made more difficult…

Case Study
My homework assignment from the VP: How to bring data science to cancer research

Earlier this year, Vice President Biden gave me a homework assignment in his dining room. He asked me, along with a few other data and analytics industry folks, to join…

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