The most successful customer loyalty programs give the people exactly what they want. For quick service restaurant chains like Starbucks, that means offering program members a diverse menu of options to customize, order, and pay for items via mobile app; score personalized offers; earn points towards free food and beverages; and much more. It’s no wonder that rewards members generate more than half of Starbucks’s U.S. sales, nor is it any wonder why so many QSRs are launching loyalty programs of their own: two-fifths of QSR customers say they would spend more at restaurants that offer personalized loyalty initiatives.
The most effective customer loyalty programs don’t simply strengthen customer loyalty and boost revenue, however. They also provide QSRs with a constant flow of first-party data — customer information and insight that can be used to further personalize the customer experience, drive innovation, and navigate an ever-changing marketplace.
The Civis Analytics eBook Made to Order: How Data Drives the Personalized Loyalty Rewards Programs QSR Customers Crave explores the foundations and must-have features of a data-driven, personalization-focused loyalty program that benefits QSR customers and brands alike. Download it today to discover:
At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.
