Market Segmentation, n.
Sorting individuals into market segments with others who share similar traits.
Research Report
Sorting individuals into market segments with others who share similar traits.
In data analytics, toplines are the findings from an initial data survey that are then used to establish a foundation that marketers can use to predict customer behavior, including responses to future surveys and questionnaires. Their name derives from where they are placed on a data report, and their role in kicking off a line of data analysis.