Understanding Donors with a 360-Degree View: Data Unification and Identity Resolution
On average, the organizations we work with are pulling person-level data from eight unique databases. Given that most of these databases can’t communicate with one another, this decentralized landscape makes it incredibly difficult to develop a comprehensive understanding of your supporters. The solution to this problem? Identity resolution. In this on-demand session, we’ll cover how identity resolution — a technical process for tearing down data silos and developing a 360-degree view of your supporters — can help you understand your audience in a way never before possible.
