Empowering the Public Sector with Data Science

The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers? We mean, really know them. Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Blog Article

Father and son sharing a table to work and attend school remotely

Data is essential to closing America’s digital divide. Here’s the insight we need, and how to use it.

About 80 miles inland from the Gulf of Mexico, nestled between the Rio Grande River and the Mexican border, sits Pharr, Texas. Home to a fast-growing economy and a young,…

Blog Article

variable data on different devices for a personalized experience to meet the demands of customers

Driving QSR customer loyalty with data centralization

Over 80 percent of restaurants are turning to technology — everything from online payments to reservation and inventory apps to in-store ordering systems. But few quick-service operators are successfully harnessing…

Blog Article

Illustration of a large group of people from above

How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report

Building Data Science & Analytics Capabilities in the Public Sector

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