How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

Additional Resource Center Content to Explore

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Persuasion is the most important part of messaging. Here’s the right way to test for it.

Advertising is omnipresent in American life. Advertisers spent a total of $49.1 billion on television commercials in 2021, up 6 percent year over year, pitching everything from cars to crypto…

Blog Article

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How data infrastructure investment transforms member-driven organizations

While data is an increasingly vital tool for member-driven organizations, too many of these groups are stymied by CRM systems that fail to deliver the features and functionality required to…

Blog Article

illustration of people lined up in front of a ballot box with 3 of them highlighted

2022 Midterm Turnout Model

Long before Americans cast their ballots in the 2022 midterm election, Civis Analytics built demographic models predicting which registered voters were and were not likely to vote, as well as…

Research Report

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A Guide to How Civis Identity Resolution Works

Today's modern fundraising, outreach, and advocacy programs require reaching your target audience across many different platforms. You have to meet them where they are, and they are all over the…

Blog Article