How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

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How national surveys can be an essential resource to your organization

Over the past few years, I’ve been fortunate to speak to leaders at nonprofits and social good organizations — individuals with a relentless drive to shed light on important issues…

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Supercharging Revenue and Relationships Through Dynamic Data Governance

Data Governance: a broad, boring-sounding term that can cover just about anything — legal compliance, security checklists, data audit trails. But in reality, data governance is about having a data strategy that improves how you engage with your donors.

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Civis Research: Educating skeptical parents on the importance of vaccination

By Crystal Son, MPH - Healthcare Analytics Director at Civis Analytics We recently conducted research to answer a question that’s incredibly important to data scientists at Civis: Can we scientifically convince…

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How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

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