Election results come down to two factors — which individuals will vote, and whom they will vote for — resulting in two parallel objectives for political advocacy groups and campaigns. …
Based on a very strong showing in 2017, Democrats in the Garden State went into Election Night with an incumbent Democratic governor and majorities in both chambers of the state legislature. Democratic support ultimately slipped relative to Trump-era elections, but a strong baseline helped Democrats avoid more significant losses. While incumbent Governor Phil Murphy ultimately won, becoming the first New Jersey Democrat re-elected to the office in decades, Republicans narrowed their statewide losses, picked up seats in the legislature, and knocked off a powerful Senate Democrat.
At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.