Research Report
Advertising is omnipresent in American life. Advertisers spent a total of $49.1 billion on television commercials in 2021, up 6 percent year over year, pitching everything from cars to crypto…
Today, we’re excited to announce General Availability of Civis Creative Focus, our online message testing tool. Now, users in any industry can build better messaging, create more focused advertisements, and generate positive…
More and more nonprofit organizations are investing in data infrastructure, and nearly all of them face the same looming question: should we build, or should we buy? Each option offers its own pros and cons, and determining which is right for you isn’t always easy.
Civis Analytics set out to remedy this dearth of reliable data on the nation’s digital divide, using our always-on national survey infrastructure to collect insights government agencies can use to more effectively and cost-efficiently address the digital needs of the communities they serve.