Urgent care? Emergency room? Virtual care? Americans struggle in knowing where to go for medical care.

Clinical trials are vital to medical research as they’re often the best and only way to test new interventions, such as treatments or drugs. However, recruiting subjects — especially from demographic or socioeconomic groups that are typically underrepresented in research — is often a major challenge for study coordinators. We examined some of the barriers to clinical trial participation and suggest some outreach strategies that may improve enrollment.