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2022 Midterm Turnout Model

Long before Americans cast their ballots in the 2022 midterm election, Civis Analytics built demographic models predicting which registered voters were and were not likely to vote, as well as…

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Data Security in the Digital Age

Every 39 seconds, a cyberattack is launched somewhere on the web… and your data systems could be the next target. Organizations of all kinds rely on Civis Analytics to serve as scientific and technological stewards of their data — to secure and protect the data entrusted to us. Download this guide to discover how we designed Civis Platform, our cloud-based data science workbench, expressly to safeguard data in compliance with industry-leading confidentiality, integrity, and availability standards

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How Inflation Will Impact Nonprofit Donations During the 2022 Holiday Giving Season

With inflation at its highest rate in decades, we polled Americans from all walks of life to explore how economic pressures will impact nonprofit giving during the 2022 holiday season.

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Protected: Nonprofit Partners Impact Survey
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Filling in the Data Gaps of At-Home COVID-19 Testing

Publicly-available data on COVID-19 case counts and positivity rates might not be as accurate with the prevalence and use of at-home test kits. Civis's own Ryan Jewell went to find out if a data gap exists and how to fill it with survey data.

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Which Americans are on the wrong side of the digital divide?

Civis Analytics set out to remedy this dearth of reliable data on the nation’s digital divide, using our always-on national survey infrastructure to collect insights government agencies can use to more effectively and cost-efficiently address the digital needs of the communities they serve.

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2020 Senate Creative Testing Analysis

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

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How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

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Surveying SCOTUS post-Breyer: Current Perceptions and Potential Appointments

When Supreme Court Justice Steven Breyer announced his retirement, he commanded far more media attention than might be expected for a man known to fewer than half of U.S. adults (46%). As President Biden considers his choice for the next Supreme Court justice nominee, Civis Analytics surveyed 1,882 U.S. adults from January 28–31, 2022, to understand perceptions of the current court and what considerations are important in choosing a nominee.

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Key Takeaways From the New Jersey 2021 Elections

Based on a very strong showing in 2017, Democrats in the Garden State went into Election Night with an incumbent Democratic governor and majorities in both chambers of the state legislature. Democratic support ultimately slipped relative to Trump-era elections, but a strong baseline helped Democrats avoid more significant losses. While incumbent Governor Phil Murphy ultimately won, becoming the first New Jersey Democrat re-elected to the office in decades, Republicans narrowed their statewide losses, picked up seats in the legislature, and knocked off a powerful Senate Democrat. 

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Gaining a 360-Degree View of Your Customers

With so many different ways of doing business with customers, including mobile apps, loyalty programs, third-party delivery and online ordering, QSRs are collecting more first-party data than ever to create a personalized experience. Unfortunately, data from each of those sources tends to reside in its own silo and its own format, making it difficult to understand the customer journey across channels and seize opportunities to deliver the right message at the right moment.

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2021 Holiday Giving Season: Donor Research

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

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Key Takeaways from the 2021 Virginia Election

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Democrats lost significant ground in the Commonwealth of Virginia last night. In our postmortem survey we…

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Build a Disciplined Data Science Team

The data-driven ideal looks a little different for every organization, but generally they share the common theme that the organization has a culture of turning to data for guidance in making important decisions. This whitepaper is for the data scientist who finds themself, or their team, in a spot where they’re ready to be more be more effective.

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The Civis Guide to Analytics Maturity

Your organization needs to make the right decisions when it comes to finding and engaging consumers. You are striving to use data, not a gut feeling, to guide your efforts. We're here to help you make the right decisions about how you make decisions.

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With Opioid Addiction Treatments, Education is Key

The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

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Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

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Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

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Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.

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