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How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

The 2017–18 flu season was the worst in many years. The Center for Disease Control (CDC) estimated roughly 80,000 Americans died as a result of the flu last season, well above any other season’s total in the last 40 years. In addition, the vaccination rate among adults was down to only 37.1%, the lowest in at least seven years, and well below the CDC’s goal of 70%. We set up a randomized controlled trial using our on-demand Creative Focus tool to determine what types of messages may be most effective in persuading people to get a flu shot.

Research Report
Census 2020 Participation: It’s All About the Message

The 2020 Census is approaching, and people are increasingly concerned about the quality of the count—for good reason. To better understand how to improve 2020 Census response rates, we set up a Creative Focus test to determine likelihood to complete, encourage peers to complete, and efficacy of messaging.

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Urgent care? Emergency room? Virtual care? Americans struggle in knowing where to go for medical care.

With the rise of nontraditional, often lower-cost healthcare provider outlets such as retail clinics, urgent care centers and telemedicine alternatives, patients have more choices for where to seek medical care than ever before.

Research Report
City of Houston and Civis Analytics Report Details Methodology for Smarter, More Accurate Disaster Recovery

After Hurricane Harvey, the stakes were high for the City of Houston in correctly accounting for the full costs of the storm on the city's housing. Between 2015 and Harvey in August 2017, Houston experienced five federally-declared flooding disasters, meaning that many Houstonians had yet to recover from previous storms when Harvey struck.

Research Report
Clinical Trial Recruitment: Understanding Participation and Strategies for Boosting Enrollment

Clinical trials are vital to medical research as they’re often the best and only way to test new interventions, such as treatments or drugs. However, recruiting subjects — especially from demographic or socioeconomic groups that are typically underrepresented in research — is often a major challenge for study coordinators. We examined some of the barriers to clinical trial participation and suggest some outreach strategies that may improve enrollment.

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Meeting Demand for Telehealth

Telehealth, also referred to as virtual healthcare, is remote medical care delivered using technology such as videoconferencing, audio, or chat, is yet another alternative option for patients besides seeing an in-office physician or a hospital. Proponents believe that virtual care can enhance the patient experience, reduce costs, and increase access to medical care, especially in remote rural areas where there are fewer physicians and hospitals.

Research Report
Improving Support for HPV Vaccination Through Persuasive Messaging

At some point in their lives, around 80% of all sexually active Americans will contract the Human Papilloma Virus. HPV, as it's more commonly called, is the most frequently transmitted sexual infection in the United States. It can lead to a range of health problems, including cancer. Each year, an estimated 34,000 US adults are diagnosed with a cancer caused by HPV.

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Nonprofit Trends Across the U.S.

Here at Civis, we’re curious, and we like numbers. Sometimes, just for fun, we’ll pull publicly available data and see what interesting macro trends we can find. At the end of 2018, we were looking at IRS 990 data (public information on nonprofit performance) and thought “hey, wouldn’t it be cool to share our findings with more people?” So we brought in our friends at Fast Company, shared the numbers, and let them take it from there.

Research Report

Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.

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