Civis Analytics Blog | Civis Analytics

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How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

Business, Digital Divide, Nonprofit, Public Sector

A pie chart of different kinds of activities/life events

How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Business, Quick Service Restaurant

The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers? We mean, really know them. Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Business, Civis Data Science, Quick Service Restaurant

How rewriting Sniffer improved Civis Platform latency, reliability, and observability when it mattered most

As the 2020 U.S. election cycle hit overdrive, demand on Civis Analytics’ systems reached historic levels, resulting from a sharp increase in jobs — executable tasks in Civis Platform such…

Civis Engineering, Life at Civis

How identity resolution enables 360-degree views of QSR customers

Wondering why your customer loyalty is lackluster? Struggling to achieve optimal ROI for your loyalty program? You’re not alone. According to a recent report from Nation’s Restaurant News and Informa…

Business, Civis Data Science, Quick Service Restaurant

Team-building takeaways: three things a hackathon taught Civis about collaboration and creativity

Civis Analytics has a long history of applying its engineering acumen to solve urgent client problems. Members of the Civis government team recently put that same acumen to use to…

Civis Data Science, Life at Civis, Public Sector

Nielsen’s TV ratings are in limbo. It’s time to tune in to more accurate viewer data.

Another fall television season has arrived, bringing with it the usual assortment of new series and returning favorites. But this particular fall season kicked off with a dramatic plot twist:…

Business, Civis Data Science

variable data on different devices for a personalized experience to meet the demands of customers

Driving QSR customer loyalty with data centralization

Over 80 percent of restaurants are turning to technology — everything from online payments to reservation and inventory apps to in-store ordering systems. But few quick-service operators are successfully harnessing…

Business, Quick Service Restaurant

Four reasons why data analytics are essential to QSR success

The quick service restaurant segment’s adoption of digital tools to improve operations and customer experience has resulted in troves of customer data from disparate systems — from POS and inventory…

Business, Quick Service Restaurant

Data for Gov Summit Presented by Civis Analytics

Highlights and insights from the 2021 Data for Gov Summit

Public sector organizations work with more data than ever before, and while this information presents tremendous opportunities, it also poses unprecedented challenges. Civis Analytics’ Data for Gov Summit, held virtually…

Company News, Public Sector

Illustration of unvaccinated individual being glared at in a crowd

Memo to vaccine advocates: Stop trying to scare the unvaccinated. It doesn’t work.

The team at Civis has conducted a series of studies over the past year to gauge how members of the public respond to different types of messages encouraging them to…

COVID-19, Healthcare, Public Sector

How The Bail Project unlocks the power of data to win bipartisan support for criminal justice reform

The Bail Project, a nonprofit that provides no-cost bail assistance and pretrial support services for low-income individuals, partnered with Civis Analytics to determine the persuasiveness of its bail reform messages.…

Nonprofit

COVID’s resurgence fuels renewed fears — and jumpstarts vaccination rates

What a difference two months makes. A rising number of Americans are expressing grave concerns about the COVID-19 pandemic, a threat that earlier this summer appeared to be subsiding throughout…

COVID-19

How Los Angeles taps its 311 call data to bring more power to the people — and build more trust with city hall

It’s been 25 years since 311 non-emergency telephone services launched in the U.S., bringing citizens a dedicated three-digit number for accessing municipal information, lodging complaints, and making neighborhood maintenance requests.…

Civis Data Science, Public Sector

Highlights and insights from the Data for Good Summit

Civis Analytics’ Data for Good Summit, held virtually June 2-3, 2021, presented a wide-ranging program of data-focused interactive sessions and expert insights developed expressly for organizations in the nonprofit and…

Nonprofit

Data centralization for federated nonprofits made easy

Federated organizations ingest overwhelming volumes of data — everything from intelligence on their beneficiaries to transactional information about their donors and supporters. Many federated nonprofits are not swimming in data,…

Nonprofit

How Civis simplifies data centralization for federated nonprofits

Data that is fragmented — siloed, duplicated, and scattered like leaves — is data without purpose or impact. A clear, comprehensive understanding of the data at an organization’s fingertips is…

Nonprofit

Data privacy or personalization? For consumers, the choice is clear

The rules of online engagement are changing — fast. A year after declaring its plans to halt support for third-party cookies in its Chrome browser, Google recently announced that beginning…

Civis Data Science

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