What distinguishes one individual from another? It’s a complicated question, but when it comes to marketing, segmentation is the answer. Market Segmentation, n. Sorting individuals into market segments with others…
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In data analytics, toplines are the findings from an initial data survey that are then used to establish a foundation that marketers can use to predict customer behavior, including responses to future surveys and questionnaires. Their name derives from where they are placed on a data report, and their role in kicking off a line of data analysis.