On average, the organizations we work with are pulling person-level data from eight unique databases. Given that most of these databases can’t communicate with one another, this decentralized landscape makes it incredibly difficult to develop a comprehensive understanding of your supporters. The solution to this problem? Identity resolution.
In this on-demand session, we’ll cover how identity resolution — a technical process for tearing down data silos and developing a 360-degree view of your supporters — can help you understand your audience in a way never before possible.
Anna Mather (she/her) is an Applied Data Scientist on the nonprofit team in Civis’ Chicago office. She specializes in helping nonprofit organizations build out production ETL analytics and reporting pipelines. When not working with data, Anna can be found on her bike, hanging out with her dog, or swimming in beautiful Lake Michigan.
At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.
